Herlitz knows that children love great designs with exciting features! That's why we develop a wide range of new designs every year, and we decorate these with high-quality extras such as glitter effects, embroideries and 3-D applications.



When developing our ergonomic systems, we are supported by the latest market trends, the most recent findings of ergonomic experts and the direct feedback we receive from children and parents.

Back-friendly schoolbags
Children wear their schoolbags about 175 days a year. Their bones and spine are still growing and less stable, compared to adults. This said, we believe the most essential feature of a schoolbag is back friendly- wearing comfort, to make sure your child's back has the best future prospects possible!


Ergonomic and breathable back paddings
Our ergonomic back paddings offer the perfect support for your child's back. Their perfect balance between thickness and strength provide soft and supportive wearing comfort. Our back paddings are made of breathable, high-quality material.

The ergoActive®-System
The special feature of this ergonomic system is the fully adjustable back panel system. Its adjustability allows the schoolbag to fit the child's individual body size, and it makes the herlitz Motion schoolbag the perfect companion in your child’s first years of school.

The Ergo ES²® System
The Ergo ES²® System is an ergonomic back panel system that allows you to adjust the height of the schoolbag in 3 steps. Its easy handling ensures a trouble-free modification, to ensure that the schoolbag will fit the child's body size. This eventually allows the herlitz Flexi schoolbag to grow along with your child.



Adjustable shoulder straps
The shoulder straps can be adjusted in length, very easily and single-handed, by pulling at the bottom end of the shoulder straps. This adaptability ensures high wearing comfort, despite the type of clothes your child is wearing. Some models even offer an additional regulation option in the upper area of the shoulder straps that allows you to fit the schoolbag to the individual body size of your child.

Adjustable sternum straps for perfect weight distribution.
The sternum strap is adjustable in height and can easily be set to fit your child's body size. The sternum strap also provides stability and helps to regulate the shoulder straps by preventing them from sliding off of your child's shoulders.


The waist belt (herlitz Motion)
The detachable waist belt shifts a proportion of the schoolbag's weight from the shoulders to the upper, rear pelvic region and thereby allows additional back relief.


All herlitz schoolbags meet highest quality and manufacturing standards. Our models undergo different durability tests, in accordance with the German standards for schoolbags DIN 58124. herlitz schoolbags are inspected by strict criteria, in accordance with European standards.

They are;

  • Free of softening agents
  • Free of agents that can cause allergic reactions
  • Free of azoic dyes
  • Free of cadmium
  • Free of formaldehydes
  • Free of PCP

Materials and Manufacturing
Our schoolbags are made of durable and tear-resistant polyester fabrics and are manufactured by hand with utmost care. Each schoolbag is equipped with stable clasps and zippers that open and close easily. The high quality ensures that everyday demands are easily met.

High-Quality Clasps
Some of our models are equipped with high-quality magnet clasps, with and without integrated reflectors, made by the quality brand Fidlock. They open and close very easily. The smooth running system of our robust click-locks with integrated reflectors is also easy for children to use.

Waterproof finish
The water repellent coating "Protect Effect" provides all models with a reliable protection against water and moisture.



All herlitz schoolbags are exclusively equipped with retro-reflective materials of the quality brand 3M™ Scotchlite™.


3M™ Scotchlite™ reflective material is made up of thousands of tiny glass balls that reflect the impinging light, in bundled form, straight back to the light source. This way, your child's schoolbag will be easier to see and by valuable seconds especially during the dark winter season.

The materials of herlitz schoolbags have undergone highest quality manufacturing standards and are therefore very durable. They are resistant to scratches, and similar traces of everyday use will not limit their functionality. For maximum safety, the reflective stripes of our schoolbags are not only located on the front and sides of the schoolbag, but can also be found on the shoulder straps. The reflection intensity meets the requirements for the German standards for schoolbags (DIN 58124). Reflectors integrated in the locks provide additional visibility.

For some models, additional fluorescent materials in trendy neon colors have been used. These materials are dyed in neon color pigments, which reflect more visible light than actually shines on them, and consequently, they appear even brighter.

Therefore, the bright, attention-grabbing colors of our schoolbags’ fluorescent materials provide even more visibility, at dawn, dusk and throughout the day. Concerning the choice of colors for our models, we focused on neon yellow, neon pink, neon orange and neon blue.



  • The schoolbag should not be exceedingly wider than the shoulders of your child.
  • Mind a close fit of the schoolbag to the body of your child.
  • The top edge of the schoolbag should end at shoulder height.
  • The bottom edge of the schoolbag should end at waist height.
  • Regularly adjust the child's shoulder straps. Keep in mind that your child is constantly growing!

Check out our CLEVER CLASSMATE collection HERE!