Pelikan’s “It’s the Beginning That Matters” Colouring Contest was organised as part of its Back to School Campaign for 2018/19, giving children the chance to showcase their artistic talents and get rewarded handsomely for their efforts! Contest for Stage 1 of the Colouring Contest started on 1st November 2018 and ended on 18th February 2019!
Stage 2 of the Colouring Contest was held live on 23rd March 2019 with 33 finalists chosen based on the best artworks submitted from Stage 1 invited to battle for the grand prize in each category at a private venue.


Colouring Time!

Every year, Pelikan Malaysia organises a colouring contest for school going children who love art and colouring. We believe in encouraging children’s creativity through art which allows children to express themselves uniquely while fostering their passions, emotions and curiosity. We invite children from around the country to share their creative talents and we hope that children will continue to create wonderful art always.

For this year, Pelikan Malaysia promotes the theme of nature and underwater with our friends from the sea, namely our resident crab! We hope that all kids will unleash their artistic expressions and imagination under the sea using Pelikan’s colouring materials.

DOWNLOAD: Colouring Contest Form and Sheet 2018/2019

On Saturday, 23rd March 2019, Pelikan Malaysia held the Stage 2 Colouring Contest of the "It's the Beginning that Matters" campaign live with 33 contestants chosen as the finalists in 2 categories: Category A (5-8 years old) and Category B (9-12 years old). With only 2 hours given to draw and colour based on an Environmental theme artwork, the children gave their best vision using their creative thinking and artistic skills. We would like to thank all the contestants and their families for taking the time and effort to spend the day with us, especially those who traveled from far!

The day started off at 9 am sharp in a spacious location in Ara Damansara, Selangor, with bright lights and adjacent to highways and LRT station, when the contestants came to register and have light breakfast together. By 9:45 am, nearly all the contestants were already present, hence our lovely MC, Ms. Prosperity greeted all the guests and read to everyone the rules of the colouring contest. We sat the contestants by their categories, and allowed them almost 10 minutes to set up their stationery at their tables to prepare for the colouring contest. Contest started at 10:13 am and the children immediately attacked the colouring sheets given with their ideas, imagination and lots of colouring. The children were so impressive and immersive to watch. Pelikan staff went around to observe and help the children should they need any assistance, while their parents and family members waited behind with anxiety and hope for the best! After what seems like eternity, with only 30 mins left to the clock, the contestants powered on to make the final touches to their artworks. By 12:13 pm, the colouring contest came to a halt and every child were asked to put down their colouring materials. After many photos later, colouring sheets were collected for judging time, while the contestants packed up and thereafter, proceeded for a scrumptious lunch prepared for the guests.

The colouring contest results were determined based on a few factors: the technical drawing and colouring skills, originality, composition and neatness, and overall creativity and theme orientation. Apart from the Pelikan judging members, we invited 2 independent judges this year to give the contestants unbiased input and scoring. First was Mr. Ali Nurazmal Yusoff, who is one of the prolific painters in the Malaysian contemporary art scene. His larger than life realist paintings can be found in the permanent collections of Balai Seni Lukis Negara (National Art Gallery) and just like the contestants, he was exposed to various art expositions since the young age of 9. We also had Ms. Zephany Kwan, a creative graphic designer by profession, who has been passionate about art since her schooling days winning many art and drawing competitions, as well as designed for many international brands and clients. The judging took a longer time than expected because the art level was that amazing, but the judges unanimously scored for the same winners for both categories.

By 1:35 pm, the winners announcement and prize giving ceremony commenced on stage with the friendly Pelikan mascot in tow. Our judges helped to give out the prizes to our deserved winners from the top prize to the consolations and tokens for all the contestants. You may view below for the winners' list! We were so amazed by all the children who showed their colouring talents and creativity during the colouring contest. Not only did they power on relentlessly for 2 hours, their understanding and artistic vision about the Environment theme really captured us all and everyone did a spectacular job conveying their message about Environment from idea to paper using Pelikan colouring and drawing materials. We are really grateful that the colouring contest went smoothly and ended well with all the children finishing their artwork on time and with a creative bang.

We want to wish all the chosen winners a big CONGRATULATIONS for doing so well this colouring contest. It was no easy feat to accomplish with high pressure on their performance but we are glad that the children pulled it off and never cease to amaze us with the spectacular artistic quality that they have shown. For those who did not win their award of choice, please do not despair as there will be more chances and colouring contests by Pelikan to show off and unleash your creativity. We hope the children continue to enhance their talents and potential in art. Just keep on practising! 

We also like to thank all the parents and guardians who accompanied the contestants during the colouring contest. Thank you for your patience and understanding over the rules of the colouring contest. Your cooperation was very much appreciated and made the event memorable. We hope to see everyone again next year.

The WINNERS for Stage 2 Colouring Contest

Group A (5 - 8 years old)
  1. GOH JIA LE from Johor
  2. ABIGAIL SOO WENG YEN from Selangor
  3. CHAN CHENMY from Selangor

Consolation Prizes:
ANG ZHI QUAN from Negeri Sembilan
LIN CHEAN YE from Negeri Sembilan
LIN HAO YI from Negeri Sembilan
LOO E VENZ from Selangor
MAK CHU YUAN from Pulau Pinang
MAK KAH KA from Pulau Pinang

Group B (9 - 12 years old)

  1. GRACELYN LOH YEE THING from Pulau Pinang
  2. BELLE FOONG YANN THONG from Selangor
  3. CHEONG YEE XUAN from Selangor

Consolation Prizes:
ANG WAN ENN from Negeri Sembilan
BONNIE TAN from Negeri Sembilan
CHIA WEN HONG from Negeri Sembilan
CHOCK YU XUAN from Johor
LAI TING XIN from Selangor
LAW YI SHI from Negeri Sembilan
LEE CINDY from Selangor
LEE SIN XUAN from Pulau Pinang
TAN WEI HOO from Johor

Token of Appreciation:
CHEW YU QI from Pulau Pinang
HONG SHAYNIE from Selangor
ONG LI WEN from Sabah
TIOW PEI YIN from Negeri Sembilan
YONG YU XUAN from Negeri Sembilan

If you are a finalist/winner and wish to know more details, please email us at Please continue to follow and like us on Facebook ( and Instagram ( to be updated with Pelikan Malaysia’s events and promotions.



Details of the Colouring Contest

The colouring contest is open to 2 different age groups with 2 contest stages including a live finale colouring session and prize giving ceremony! Plus, there’s a special reward to be won! The categories are as follows:

Group A (5-8 years old)

Grand Prize – RM2,000 Cash + Pelikan products worth RM1000

2nd Prize – RM1,000 Cash + Pelikan products worth RM800

3rd Prize – RM500 Cash + Pelikan products worth RM500

10 consolation prizes – RM100 Cash + Pelikan products worth RM250

Group B (9-12 years old)

Grand Prize – RM2,000 Cash + Pelikan products worth RM1000

2nd Prize – RM1,000 Cash + Pelikan products worth RM800

3rd Prize – RM500 Cash + Pelikan products worth RM500

10 consolation prizes – RM100 Cash + Pelikan products worth RM250

Special Prize

The artwork of one of the winners from Group A and Group B will be selected as the featured artwork for Pelikan’s Drawing Block cover design for 2019 launch. The special prize will be awarded to the artwork most liked determined through online votes which we will share after Stage 2 of the colouring contest.


Pelikan “It’s the Beginning That Matters” Colouring Contest will be divided into two (2) stages;

  • Stage One is the qualifying round when participants send their artworks through postal mail. Stage One takes place from 1st November 2018 until 18th February 2019.
  • Stage Two is the live finale when selected participants (of each group), shortlisted from the qualifying round, will battle it out in a live colouring session in March 2019 (date and venue to be confirmed).

    How to Enter

    Stage One

    1. Purchase any Pelikan product(s) worth RM50 or more in a single receipt. Keep the receipt as a proof of purchase!
    2. Fill up the Pelikan “It’s the Beginning That Matters” Colouring Contest form* that comes together with a colouring sheet and use your creativity to colour the colouring sheet (only Pelikan products can be used for this contest).
    3. Mail it to us along with the receipt of your Pelikan product purchase.

    * The contest form is available at all Pelikan’s Back to School point of sales (BTS POS). Our BTS POS includes selected outlets of Mydin, AEON BIG, Times bookstores, BORDERS, MPH Bookstores, Isetan KLCC and Isetan The Gardens Mall, and Pelikan Store at The Gardens Mall. You can also download the contest form and the colouring sheet from Pelikan Store Online .

    DOWNLOAD: Colouring Contest Form and Sheet 2018/2019

    Stage Two

    1. Wait for the shortlisted participants to be announced in February 2019. If you are shortlisted, you will be invited to join the live finale colouring session.
    2. Attend the live finale and complete the Stage Two colouring session.**
    3. The prize giving ceremony will be held on the same day after the completion of the finale colouring session.

    **The date and venue for the live finale colouring session is scheduled for March 2019 will be announced at a later date through Pelikan Malaysia Facebook and Instagram. Shortlisted participants will be contacted personally.


    How to Win

    1. We will select the best colouring contest entries based on their creativity, originality, theme, skills and overall design for both stages.
    2. We will announce the Stage One winners via our Facebook and Instagram pages, so follow us on and Winners of Stage One will be contacted and given details for Stage Two.
    3. Stage One winners will qualify to enter Stage Two which is a live colouring at a date and venue to be announced on our social media channels.

    It’s really that simple to enter Pelikan’s “It’s the Beginning That Matters” Colouring Contest as part of our Back to School 2018/2019 campaign. So don’t forget to read the terms & conditions, how to enter and mark the deadlines on your calendars! Happy colouring kids!



    Terms & Conditions

    1. Stage One of the “It’s the Beginning That Matters” Colouring Contest begins from 1st November 2018 until 18th February 2019. Stage Two live finale colouring contest will be held in March 2019. The date and venue will be announced at a later date.
    2. This contest is open to all residents of Malaysia aged 12 and below, except for employees and immediate family members of Pelikan Asia Sdn Bhd and their advertising, promotion, event and PR agencies.
    3. There are two age groups for the contest: Group A (5-8 years old) and Group B (9-12 years old).
    4. Only Pelikan products are allowed to be used in both stages of the contest. Participants are free to use any range of Pelikan products, from the colouring to the writing and marking products. The usage of Pelikan products will depend on the skills and creativity of the participant.
    5. Each participant may submit more than one (1) contest form for Stage One, but each form must be accompanied by the proof of purchase of any Pelikan products worth RM50 and above in a single receipt.
    6. Contest form and completed colouring sheet for Stage One must be submitted to Pelikan Asia Sdn Bhd office in Shah Alam, Selangor NO LATER than Monday, 18th February, 2019. Any entries received after this date will not be accepted. If the envelope of the entries are postmarked by 18th February 2019, but arrive thereafter, we will consider it as accepted.

    Our Shah Alam address is as below;

    Pelikan Asia Sdn Bhd, No 9, Jalan Pemaju U1/15, Seksyen U1, Hicom Glenmarie Industrial Park, 40150 Shah Alam, Selangor.

    You can also submit your colouring sheet and contest form at the Pelikan Store at The Gardens Mall. The store is located at Lot T-202A, Level 3, The Gardens Mall, Mid Valley City, Lingkaran Syed Putra, 59200 Kuala Lumpur.

    1. Any contest forms without the required proof of purchase will not be accepted.
    2. Incomplete, late or tarnished contest forms WILL BE DISQUALIFIED, without prior notification.
    3. Proof of posting cannot be accepted as proof of delivery. Pelikan Asia Sdn Bhd cannot accept responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission and other causes outside its control.
    4. Shortlisted participants for Stage Two will be announced in February 2019 and will be invited to join the live finale colouring session. The winners of the contest will be announced on the same day as live finale colouring session in March 2019.
    5. Participants are encouraged to ‘like’ the Pelikan Malaysia Facebook page ( and follow Pelikan Malaysia Instagram @pelikan_malaysia to be the first informed on anything related to the “It’s the Beginning That Matters” Colouring Contest.
    6. Winners will be determined at Pelikan Asia Sdn Bhd’s sole discretion based on creativity and originality. All decisions are final and any request to re-evaluate the winners will not be entertained.
    7. All submitted colouring sheets belong to Pelikan Asia Sdn Bhd and shall be used in this and other promotional activities.
    8. By participating, all winners grant Pelikan Asia Sdn Bhd the exclusive permission to use their names, photographs, voices, and likeness in connection with promotion of this and other contests and waive any claims to royalty, right, or remuneration for such use.
    9. Pelikan Asia Sdn Bhd reserves the right to amend, vary, extend or discontinue these terms and conditions at any time for any reason without prior notice. In the event that any changes are made, the revised terms and conditions shall be posted on Pelikan Malaysia Facebook ( page and Pelikan Store online ( immediately. Please check the latest information posted at the page to keep yourself informed.
    10. By participating, the participants will be deemed to have read and accepted these terms and agreed to be bound by them.


    Pelikan has been creating and producing high quality, ergonomic, educational, and award winning designed school stationery products since 1838 and we're proud of our German tradition and manufacturing standards. Pelikan has a vast range of school stationery products to offer and you can view and download our school stationery products for this year in our Back to School 2018/2019 brochure here.


    You may view the Pelikan Back to School 2018/2019 collection HERE for purchase.